YogiChocolate is a delicious way to practice yoga right on your iPod and is the brainchild of Sara & Marcus LeVere. It's downloadable donation-based yoga at its chocolatey best. We sat down with Sara and asked her a few questions about her life in Yoga and where the "chocolate" came from.
Sara, tell us how you started in Yoga?
I have a background in Yoga, having lived in an East Indian spiritual community in Iowa as a child - I grew up that way. Shortly after I moved to Santa Monica in 2001, I came across a Bryan Kest video...I was totally blown away. Power Yoga fit my lifestyle, my style of working out. It turns out Bryan had a donation based Yoga Studio just blocks from my house and I ended up working for him for a couple of years. I learned the business end of how a studio is run and I immersed myself in Yoga practice.
How has your own style of Yoga practice evolved?
First I was into sweat and Power - you know, getting in a "good workout", and then the practice naturally evolved into exploration of more restorative and subtle body opening practices. Now I've transitioned to what I would call a more balanced practice - a little bit of many different styles; I love Anusara...there's something about the instruction and alignment cues that I love. Now when I practice Power Yoga it's a new experience for me; There's a cohesive integrative feeling of all the practices into one. I also enjoy running outside - it frees my spirit.
How did you get the idea for YogiChocolate?
My husband and I were taking a walk to the beach with our meditation teacher. Marcus had just completed his vedic meditiation course and our minds were wide open. We started kicking around the idea of online donation-based yoga. I was feeling inspired by the success and happiness of the teachers at Bryan Kest's studio and the downloads he offers on poweryoga.com. Marcus is just naturally really futuristic. He comes up with the wildest ideas that make my head spin. It was one of those conversations that just didn't end. We kept getting more and more excited the more we discussed the potential of an online donation-based yoga studio and the words led to action. It was one of those magical moments where the idea seems like it births you rather than you birthing an idea, you know?
And where did you get the name YogiChocolate?
Well I was researching starting a luxury chocolate company that would involve Yoga asana and symbols. I had the domain name reserved, but I never ended up pursuing that path. As we were brainstorming a name for the online yoga company we realized that the name YogiChocolate just fit. The chocolate iPod logo was also one of those things that just came to us and worked out magically. We have the amazing photographer, Jasper Johal, to thank for that beautiful and unexpected image.
What are the benefits of YogiChocolate?
YogiChocolate provides a new inspiration every day. It's the next best thing to a class, you can access different teachers, different styles, and the live quality of the downloads make you feel like you're there.
How do you find instructors?
We select teachers and the teachers also come to us. We purposefully built YogiChocolate in a way that would empower teachers to record themselves no matter where they were in the world and be able to post their classes onto the site themselves. We wanted them to have total control and flexibility over their content and location. The technology available today makes this very easy and simple.
Where do you see YogiChocolate going in the future?
The mission of YogiChocolate has always been to offer as many styles of yoga and making it as non-dogmatic and accessible as possible. So we are excited to continue growing our community of teachers. We'll soon have prenatal classes available, yoga for kids, more Kundalini, more Anusara, more Yin and Svaroopa. The sky's the limit. Our key word right now is interactivity - we're all about developing the site to be more interactive. You can now check out user ratings and reviews of the classes on YogiChocolate, there are flags for classes that designate them hot, new, most donated, and most downloaded.
And finally, what is your most challenging pose? Your favorite pose?
It's a close tie between Warrior One and the daunting Ardha Chandrasana - although since integrating Anusara alignment of Warrior One, my hips don't feel so retarded facing forward while simultaneously looking for that spaciousness in the low back, bending the front knee deeply and anchoring the back leg straight and strong. It's that crazy hip-opening/belly-strengthening balancing act of Ardha Chandrasana that challenges my equanimity. My favorite pose right now is Trikonanasana...it gives me that "ahhh feeling."
Sara, tell us how you started in Yoga?
I have a background in Yoga, having lived in an East Indian spiritual community in Iowa as a child - I grew up that way. Shortly after I moved to Santa Monica in 2001, I came across a Bryan Kest video...I was totally blown away. Power Yoga fit my lifestyle, my style of working out. It turns out Bryan had a donation based Yoga Studio just blocks from my house and I ended up working for him for a couple of years. I learned the business end of how a studio is run and I immersed myself in Yoga practice.
How has your own style of Yoga practice evolved?
First I was into sweat and Power - you know, getting in a "good workout", and then the practice naturally evolved into exploration of more restorative and subtle body opening practices. Now I've transitioned to what I would call a more balanced practice - a little bit of many different styles; I love Anusara...there's something about the instruction and alignment cues that I love. Now when I practice Power Yoga it's a new experience for me; There's a cohesive integrative feeling of all the practices into one. I also enjoy running outside - it frees my spirit.
How did you get the idea for YogiChocolate?
My husband and I were taking a walk to the beach with our meditation teacher. Marcus had just completed his vedic meditiation course and our minds were wide open. We started kicking around the idea of online donation-based yoga. I was feeling inspired by the success and happiness of the teachers at Bryan Kest's studio and the downloads he offers on poweryoga.com. Marcus is just naturally really futuristic. He comes up with the wildest ideas that make my head spin. It was one of those conversations that just didn't end. We kept getting more and more excited the more we discussed the potential of an online donation-based yoga studio and the words led to action. It was one of those magical moments where the idea seems like it births you rather than you birthing an idea, you know?
And where did you get the name YogiChocolate?
Well I was researching starting a luxury chocolate company that would involve Yoga asana and symbols. I had the domain name reserved, but I never ended up pursuing that path. As we were brainstorming a name for the online yoga company we realized that the name YogiChocolate just fit. The chocolate iPod logo was also one of those things that just came to us and worked out magically. We have the amazing photographer, Jasper Johal, to thank for that beautiful and unexpected image.
What are the benefits of YogiChocolate?
YogiChocolate provides a new inspiration every day. It's the next best thing to a class, you can access different teachers, different styles, and the live quality of the downloads make you feel like you're there.
How do you find instructors?
We select teachers and the teachers also come to us. We purposefully built YogiChocolate in a way that would empower teachers to record themselves no matter where they were in the world and be able to post their classes onto the site themselves. We wanted them to have total control and flexibility over their content and location. The technology available today makes this very easy and simple.
Where do you see YogiChocolate going in the future?
The mission of YogiChocolate has always been to offer as many styles of yoga and making it as non-dogmatic and accessible as possible. So we are excited to continue growing our community of teachers. We'll soon have prenatal classes available, yoga for kids, more Kundalini, more Anusara, more Yin and Svaroopa. The sky's the limit. Our key word right now is interactivity - we're all about developing the site to be more interactive. You can now check out user ratings and reviews of the classes on YogiChocolate, there are flags for classes that designate them hot, new, most donated, and most downloaded.
And finally, what is your most challenging pose? Your favorite pose?
It's a close tie between Warrior One and the daunting Ardha Chandrasana - although since integrating Anusara alignment of Warrior One, my hips don't feel so retarded facing forward while simultaneously looking for that spaciousness in the low back, bending the front knee deeply and anchoring the back leg straight and strong. It's that crazy hip-opening/belly-strengthening balancing act of Ardha Chandrasana that challenges my equanimity. My favorite pose right now is Trikonanasana...it gives me that "ahhh feeling."